Interview: Heather Netzer, Freelance Journalist, Wenner Media (US Weekly, Rolling Stone, Men’s Journal)

Do you want to be featured in US Weekly,

Rolling Stone or Men’s Journal? 

If your answer is yes, then you’ll have to listen to my  interview Heather Netzer, freelance journalist for Wenner Media who owns and distributes US Weekly, Rolling Stone and Men’s Journal.

Heather shares a behind-the-scenes look at how they get pitched, what each publication looks for in a story and the in’s and out’s of getting featured.




About Heather Netzer, Freelance Journalist

Heather started out in advertising creating effective advertising campaigns for Levis and Kraft Foods at Foote, Cone and Belding. She moved to Los Angeles to work as a Media Supervisor on Dawson’s Creek and Felicity for The WB Television Network. Heather transitioned in production and worked on feature films for Warner Brothers Studios and television shows for The CW Television Network. She wrote for a show entitled Portable Hollywood that is distributed through a Global Distribution Network and seen in over 50 countries throughout North America, Europe, Latin America and Asia. Currently, Heather freelances as a reporter for Wenner Media (Us, Rolling Stone and Men’s Journal) and has interviewed plenty of movers and shakers from Mick Jagger to Jennifer Aniston.


  • How to get into US Weekly, Rolling Stone and Men’s Journal
  • Editorial Calendar – what the issue close date really means and how you can estimate when to pitch
  • The “Pre-Pitch” and why you should be doing one 🙂
  • How can you find out journalists writing style and what they are interested in
  • What you should ALSO do if you are sending a press release
  • What NOT to say and do when pitching
  • What makes an “A-Lister” for US Weekly
  • What you should put in the Subject Line
  • How to easily find out which editor or writer covers each topic and the best method for getting results
  • Gift Guides!!!
  • The process you should follow for pitching and following up


“Most people spend most of the time figuring out the pitch and not enough time figuring out the receiver.” 

After we stopped recording, Heather shared that for those of you who are product based entrepreneurs that you should always communicate with the writer PRIOR to sending any product.  They literally have an entire room of product at their offices that people send in.  Her advice…

  1. Do some research on the person you are contacting.
  2. Reach out and offer product based on something personal you know that you learned.  Tell them HOW it is unique … function and/or style.  How is it different than everything else on the market?
  3. If they accept, THEN send them the product.
  4. Don’t get discouraged if they don’t include it immediately.
  5. If you have professional photo’s with a WHITE background, then include them via an external link (not in the email) to use but they will likely photograph your product in their office.

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